In terms of branding, then, the bottom line for everyone comes down to a choice: to be distinct or extinct. “I’m sick to death of hearing, ‘I’d like to, but they won’t let me,’ ” Peters preaches, hitting his iconoclastic stride. “Be the CEO of your own life. Raise hell. Let the chips fall where they may. It’ll never be easier to change jobs than it is today.” Yes! Yes! Yes!
