The highest human need, said Maslow, is for self-actualization—the desire to become the best you can be. Dale Carnegie astutely recognized this. But Maslow argues we can’t attend to our highest needs until we attend to those at the bottom of the pyramid, like the necessities of subsistence, security, and sex. It is within this lower group—where health, wealth, and children reside—that Mike was saying loyalty is created. In addressing those three fundamental issues, you accomplish two things: (1) You help someone fulfill those needs they most need met, and (2) You allow them the opportunity to
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