That doesn’t mean your business, your résumé, or whatever content you’re trying to pitch actually has to be oversimplified or overly universal. But you should figure out how to spin your yarn in a fashion that (a) is simple to understand, and (b) everybody can relate to. Another way to think about this is to ask yourself, “How does my content help others answer who they are, where they are from, and where they are going?”
