My own guide is my Relationship Action Plan. Make it yours, too. I always have my goals front and center, on my desk and in my phone, directing the evolution of my network and how I’m using social media. The trick is making the shift back and forth between the 50 or 150 folks who are front and center in your RAP, with whom you want to build real, intimate relationships, and that broader, scaled network that brings you new ideas and information.
