As a zealous American evangelical, I spent plenty of time peddling “the bus ride to heaven” reduced version of the gospel. I can tell you it’s a pretty easy sell. You promise the moon (actually heaven) for the low one-time cost of a sinner’s prayer. How hard is that? And since it mostly applies to the next life, why wouldn’t you pray the prayer? If for no other reason than as a kind of afterlife insurance.
