The MomsRising organizers know that their natural constituency—tired and overwhelmed families—is too tired and overwhelmed just trying to keep it all together to do much else. So rather than try to organize protest marches, they get people to push change in the space of a few minutes. Busy and distracted people can read a short e-mail and forward it to a lawmaker, click on a Twitter link, post a comment, or add their story to the bank on the website in a matter of seconds.
