One of the leading players in this questionable game was Joe Vitale, who had risen to prominence after landing a cameo in what would become a monster cultural phenomenon called The Secret. This was a high-gloss book and DVD that came out in 2006 and featured a whole crew of self-help gurus expounding on the “Law of Attraction,” which offered the prospect of getting anything you wanted—health, wealth, love—simply by thinking about it in the right way. It was essentially a slick repackaging of an old idea that had been sent up the flagpole by such pioneering turkeys as Napoleon Hill, who
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