Ali

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Our identity is more powerful than our principles or values. Recent research found that we value our identity much more than the accuracy of information. So much so that psychologist Jay Van Bavel concluded, “It turns out that if you insult and publicly criticize (someone), their identity needs increase, and they become threatened and less concerned about accuracy. You actually need to affirm someone’s identity before you present information that might be contradictory to what they believe.” The power of our group identity is why people believe crazy things.
Win the Inside Game: How to Move from Surviving to Thriving, and Free Yourself Up to Perform
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