“WHY CAN’T FEEDBACK JUST BE OBJECTIVE?” It’s reasonable to wonder: If subjectivity and interpretation make feedback so hard, why not just be objective and stick with the facts? Many organizations are trying to do just that by developing competency models and behavioral guides and using formulas and metrics for measuring performance. These can be helpful to align expectations and clarify criteria. But they don’t take the subjectivity out of feedback. Nothing does. Whatever metric you come up with, there will always be subjective judgments behind that metric:
