Great presenters know that audiences tend to remember: F—First things L—Last things O—Outstanding information O—Own links R—Repeated information Therefore, they make their introductions and conclusions powerful and outstanding. They open with memorable demonstrations, questions, facts, quotations, or meaningful stories. They also continually link information to the audience, make it more outstanding, and repeat the main points. If you design your presentation with the FLOOR principle in mind, your audience will remember more—and your presentation will be more enjoyable.