More on this book
Community
Kindle Notes & Highlights
pastoral
Somehow, that book made an impres...
This highlight has been truncated due to consecutive passage length restrictions.
scarce
Sunil landed up in Belgium, with ‘nothing clear in his head’.
ostensibly
muses
“I was not one of those people who wanted to settle abroad. You are your own boss in your own country, anywhere else you are always number two.
‘working’ capital!
Indian milk is different, Indian climate is different, Indian tastebuds are different.
The cheese thing was more like a hobby, something I did on the side.”
that’s how it remained for close to eight years. But even as a hobby, his talent was quickly recognised.
Steakhouse,
mozzarella
palate
“Yes, it did become a business but I am still very passionate about it. It is a business which I love!”
Recognise your limitations; focus on what you love, what you’re good at.
mascarpone,
gouda,
Simple people, not highly educated, trained from scratch.
Let it flow and it flows itself.”
Work brings its rewards but at a fundamental level, it must be its own reward.
“I have been able to do what I wanted to do which is very important in life.”
Because revenues are mere numbers; a dream is infinite.
Be one pointed. Don’t waver and don’t look too far ahead - just go step by step and it comes to you.
Be aware of your limitations and find what you are really good at!
Be the top guy in whatever you are doing you don’t have to follow an already taken path - you can make your own path.
Lastly, don’t start counting the bucks too early. Be passionate and dedicated and money will follow.
lathes,
“I wanted something more hands-on, something to do with automobiles,” he declared.
prototype
“It was probably because of lobbying by oil companies and auto giants.
Chetan was constantly asked, especially by bankers, “Who else does it in the West… are they successful?”
brownouts
blackouts
One which stood rock-solid even if there were ten powercuts in a night, or poor earthing.
He hired young people for passion, and equipped them with skills.
daunting task.
“One month before we launched, taxes were doubled for electric cars… What’s more, taxes for regular cars actually came down.”
Just bad luck, or greater forces at work?
Reva did not spend a single rupee in advertising but made great use of PR.
When you have an interesting product, you don’t have to beat your own drum - you let others beat it for you.
“When people walk into a showroom to buy a regular car, all they’re doing is negotiating price and figuring out the colour. When someone walked into a Reva showroom, we had to sell them the concept.”
‘Leaders Quest’
“Let’s do a different model, let’s do everything online and create a different way of marketing cars in UK,” they said.
congestion
And we hired environmental science students who were very passionate about clean technology to explain the benefits.”
“Nine out of ten customers in the UK owned a high-end BMW, Porsche or a Mercedes Benz.
“You know in India, you might ship a car with a speck of dirt on the brake pedal - that’s unacceptable in the UK.
The level of detailing we had to go into was a huge cultural shift.”
We needed to be challenged by customers to increase our quality levels and become a global company.”
