Alok Kejriwal
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How to Measure Anything: Finding the Value of Intangibles in Business, by Douglas W. Hubbard

39%
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Expected Opportunity Loss if Approved: $5m × 40% = $2m Expected Opportunity Loss if Rejected: $40m × 60% = $24m
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How to Measure Anything: Finding the Value of Intangibles in Business
How to Measure Anything: Finding the Value of Intangibles in Business
by Douglas W. Hubbard
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