Alok Kejriwal

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12% chance of a negative return. The other two modifications had less than a 1% chance of a negative return. We plotted these three investments on the investment boundary (Chapter 11) we had already documented for the EPA. All three were acceptable, but not equally so. The reengineering of exception reporting had the highest risk and lowest return of the three.
How to Measure Anything: Finding the Value of Intangibles in Business
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