Alok Kejriwal
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How to Measure Anything: Finding the Value of Intangibles in Business, by Douglas W. Hubbard

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Apparently, even a 100% confidence, on average, indicates something less than an 85% chance of being right.
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How to Measure Anything: Finding the Value of Intangibles in Business
How to Measure Anything: Finding the Value of Intangibles in Business
by Douglas W. Hubbard
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