Alok Kejriwal
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How to Measure Anything: Finding the Value of Intangibles in Business, by Douglas W. Hubbard

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it is actually changing one’s preferences midcourse in the analysis of a decision in a way that supports a forming opinion.
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How to Measure Anything: Finding the Value of Intangibles in Business
How to Measure Anything: Finding the Value of Intangibles in Business
by Douglas W. Hubbard
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