Alok Kejriwal

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Then de Finetti proposed that you have another party decide which side of that bet they want to take. If they think you set the price too high, they would sell you such a contract at that price. If they think you set the price too low, they would buy one from you instead. De Finetti pointed out that the best strategy for you would be one where you would be indifferent
How to Measure Anything: Finding the Value of Intangibles in Business
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