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Define the decision. Determine what you know now. Compute the value of additional information. (If none, go to step 5.) Measure where information value is high. (Return to steps 2 and 3 until further measurement is not needed.) Make a decision and act on it. (Return to step 1 and repeat as each action creates new decisions.)
How to Measure Anything: Finding the Value of Intangibles in Business
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