Donnie Berkholz
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How to Measure Anything: Finding the Value of Intangibles in Business, by Douglas W. Hubbard

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In other words, management needs a method to analyze options for reducing uncertainty about decisions.
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How to Measure Anything: Finding the Value of Intangibles in Business
How to Measure Anything: Finding the Value of Intangibles in Business
by Douglas W. Hubbard
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