Brian Jones

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We will find in later chapters that the first few observations are usually the highest payback in uncertainty reduction for a given amount of effort. In fact, it is a common misconception that the higher your uncertainty, the more data you need to significantly reduce it. Again, when you know next to nothing, you don’t need much additional data to tell you something you didn’t know before.
How to Measure Anything: Finding the Value of Intangibles in Business
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