For any given set of measurements, there are a large number of possible incentive structures. This kind of objection presumes that since one set of measurements was part of an unproductive incentive program, then any measurements must incentivize unproductive behavior. Nothing could be further from the truth. If you can define the outcome you really want, give examples of it, and identify how those consequences are observable, then you can design measurements that will measure the outcomes that matter.
