Paolo

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there are two methods that seem to help with the particularly hard-to-define problems. I use what I call a “clarification chain” or, if that doesn’t work, perhaps a type of thought experiment. The clarification chain is just a short series of connections that should bring us from thinking of something as an intangible to thinking of it as tangible.
How to Measure Anything: Finding the Value of Intangibles in Business
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