I hate talking about self-promotion. Comedian Steve Martin famously dodges these questions with the advice, “Be so good they can’t ignore you.” If you just focus on getting really good, Martin says, people will come to you. I happen to agree: You don’t really find an audience for your work; they find you. But it’s not enough to be good. In order to be found, you have to be findable. I think there’s an easy way of putting your work out there and making it discoverable while you’re focused on getting really good at what you do.
