I wanted to create a kind of beginner’s manual for this way of operating, so here’s what I came up with: a book for people who hate the very idea of self-promotion. An alternative, if you will, to self-promotion. I’m going to try to teach you how to think about your work as a never-ending process, how to share your process in a way that attracts people who might be interested in what you do, and how to deal with the ups and downs of putting yourself and your work out in the world. If Steal Like an Artist was a book about stealing influence from other people, this book is about how to influence
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