An important element of AES is its commitment to four major “shared” values [note: one of which is Social Responsibility, which triggered AES’ decision to plant trees]. If the company perceives a conflict between these values and profits, it will try to adhere to its values—even if doing so might result in diminished profits or foregone opportunities. Moreover, the Company seeks to adhere to these values not as a means to achieve economic success, but because adherence is a worthwhile goal in and of itself.
