Conformist-Amber fusion of identity with one’s rank and position in the pyramid is weakened. Instead, people tend to wear a professional mask. One must always look the part: be busy but composed, competent, and in control of the situation. Rationality is valued above all else; emotions, doubts, and dreams are best kept behind a mask, so that we do not make ourselves vulnerable. Our identity is no longer fused with our rank and title; instead it is fused with our need to be seen as competent and successful, ready for the next promotion.