In comparison, Teal Organizations’ approach to marketing is almost simplistic. The organizations simply listen in to what feels like the right offering. There are no customer surveys and no focus groups. Essentially, marketing boils down to this statement: This is our offer. At this moment, we feel this is the best we can possibly do. We hope you will like it. In a strange paradox, Teal Organizations go about filling a need of the world not by tuning in to the noise of the world (the surveys, the focus groups, the customer segmentation), but by listening within. What product would we be really
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