The widespread outrage represented video game culture at its worst—fans of the medium expressing anger at individual game developers for the truly unforgivable sin of announcing a game for phones. Cheng, who had been working on Diablo since the Blizzard North days and who was beloved by teammates for his design skills and genial demeanor, became an internet meme and the perceived face of Blizzard’s greed, much to the horror of his colleagues.

