But many of the younger gamers who were into MOBAs hadn’t grown up with Blizzard games—there had been no new ones released between 2004 and 2010—and they had no interest in the company’s version of Smash Bros. Matt Schembari, a programmer on Heroes of the Storm, started to suspect that something might be amiss when he couldn’t convince friends or family to accept free early codes for the game. He recalled growing nervous when his younger brother, a teenager, told him that none of his friends wanted it either.
