Most people who worked at Blizzard, especially those who had been there for decades, felt like there was something special about the place, and it was impossible to know which Jenga pieces they could remove without destroying the whole tower. Developers on most of the company’s recent projects—StarCraft II, Diablo III, and even Titan—had struggled with this same dilemma. Blizzard’s executives and developers were terrified to alter the company’s processes because they didn’t want to inadvertently kill the magic that made Blizzard such a success in the first place.
