But as the years went by, Bobby Kotick and Thomas Tippl began to believe that Sams was doing a subpar job. They said Blizzard needed to hire more people with what they called “best-in-class” experience, like the consumer packaged-goods executives who made up Activision. After Titan’s collapse, Kotick demanded that Blizzard bring in an experienced Chief Financial Officer—someone who could wrangle the company’s spreadsheets and squeeze more revenue out of franchises like Warcraft and Diablo
