But in 2013, when Titan failed and Kotick wrested control of the company from Vivendi, their relationship began to fall apart. Morhaime wanted to preserve Blizzard’s autonomy, while Kotick wanted to integrate the organization into the Activision Blizzard umbrella. In 2018, Blizzard generated less profit than King or Activision Publishing yet employed more people, in part because its leaders believed that they needed to maintain internal support teams to preserve their culture and keep players happy. Kotick wanted to streamline those teams and reorganize the company into divisions based on
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Isn't predictability the great Satan here?
