Kotick was once asked by a journalist what made Activision so successful. He responded by describing his company as “ruthless prioritizers of opportunity”—a mantra that concisely summed up how Activision had done business for the previous twenty-five years. Kotick had spent decades betting on video games that had, in his words, the “potential to be exploited every year across every platform,” and the floors of his company were littered with the corpses of franchises that had been sucked completely dry.
