It was a stark contrast to Blizzard, whose leaders saw schedules as malleable and were always willing to delay games, although Activision executives liked to joke that Blizzard actually shared that desire for predictability: if they agreed to a deadline, you could rest assured they’d miss it.
Bobby wanted his games to be good, but he also wanted them to be predictable—to fit neatly into Activision Blizzard’s fiscal calendar so the company could show growth from year to year.
