As the search continued, Tippl suggested that Morhaime talk to an old colleague of his named Armin Zerza. Like Tippl, Zerza was Austrian and had spent many years working for Procter & Gamble, where he’d marketed and distributed products like detergent, shampoo, and diapers. Over the course of a few hours, Zerza interviewed with several of Blizzard’s top executives and game team leaders, who convened the following week and agreed: No way. They all had a similar takeaway: Zerza didn’t express much interest in gaming or Blizzard’s player-first culture—he just kept talking about how to make as
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