had been twelve years since Adham resigned. During this lengthy hiatus, he had played a lot of World of Warcraft and he had started a hedge fund—an unusual move for a video game designer, but Adham had long been interested in the inner workings of the stock market, which he saw as its own sort of video game. By 2015, he was managing $50 million from nearly one hundred people, but the fund was struggling and Adham decided it was time for another pivot.

