For a publicly traded company like Activision Blizzard, the Titan cancellation was damaging less because of the money they had already spent and more because of the potential future growth that was lost. For Kotick, one of the appeals of the Activision-Vivendi merger had been the promise of a next-generation MMORPG from Blizzard—a new cash-printing machine that could rival World of Warcraft on the balance sheets—and now, he undoubtedly felt betrayed.
