plans for Activision to become more like Disney, with a string of complementary business models including in-game advertising that he declared would lead them to an ambitious 15 percent compound annual growth rate (CAGR) in the near future. Esports, too, would be one of the pillars of Kotick’s lofty strategy. He brought in former ESPN CEO Steve Bornstein to launch a new esports division for the whole company and announced that Activision planned to buy the organization Major League Gaming for $46 million “to create the ESPN of esports.” The Morhaimes weren’t thrilled that Kotick had suddenly
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