Zerza had never needed to think about the strengths of a company like Blizzard. It was hard to imagine people flying thousands of miles to attend shampoo conventions or meeting lifelong friends through a shared love for their favorite toothpaste bottles. In the coming years, as Zerza consolidated more power, staff began to grumble that he was just an avatar for Kotick, there to serve the CEO’s will—a reasonable if not 100 percent accurate characterization.
