Zerza’s own incentives were tied to short-term financial results, and he proved to be savvy at finding ways to boost the numbers for a given fiscal quarter, striking big deals across Blizzard and pushing for discounts and promotions inside games like Hearthstone. Chu and his team argued that these sales would dilute the value of card packs. “Once you train people to look for price discounts, bundles, they’re trapped on that,” said Bankard.
