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Morhaime had told Blizzard’s staff that they were hoping to hit half a million World of Warcraft subscribers within the first year, matching the whopping success of EverQuest in one-fifth the time. Adham had been even more optimistic, telling prospective business partners before he left that he thought they could reach one million people in a year. Both had been way off. “Nobody really anticipated how big it was going to be,” said Stuart Massie, a tester. “Or how it was going to change Blizzard.” World of Warcraft sold more than 240,000 copies in a day, breaking every computer game sales ...more
Play Nice: The Rise, Fall, and Future Of Blizzard Entertainment
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