Kotick encouraged Blizzard to bump Overwatch back from its planned May release to November to hit the all-important holiday season release window, but the development team was resistant, saying they didn’t want to sit on a finished game for an extra six months. Morhaime said he would stand by his developers and keep the May release date, even if it meant scrambling to get the game in front of more eyeballs. The Overwatch marketing team, led by veteran John Heinecke, began an unorthodox blitz that included events at conventions, TV spots, and a heavy focus on the upcoming beta. Waugh and the
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