The money was insignificant for a company as large as Blizzard, but the deal sparked other concerns. Video game broadcasting existed in a legal gray area that didn’t yet have clear precedent either in Korea or the United States, and Blizzard’s executives wanted to ensure that StarCraft didn’t somehow fall into the public domain. They’d already seen the trademark for their online platform, Battle.net, get rejected in South Korea, where it was used as a generic term to refer to playing games online. The
