Ashton Macaulay

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As the two of them began talking about what leaving Blizzard might look like, they decided to coin a code phrase for their secret mission. That way, if someone popped into a room and asked what they were talking about, they had an easy explanation. “The code word,” said Brode, “was ‘Dungeon Run monetization.’”
Play Nice: The Rise, Fall, and Future of Blizzard Entertainment
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