Play Nice: The Rise, Fall, and Future of Blizzard Entertainment
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thicker than a tauren on leg day.
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Adham decided that anyone who didn’t play games wasn’t welcome at Silicon & Synapse. Prospective employees would be asked their favorite
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“You want your players right from the start to feel heroic and powerful,” he said.
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“We were so busy running as fast as we could, there was no culture of mentorship or training,” said Wyatt. Less than a year into the job, Weir was fired for his poor performance. “This was a dream job for me, working at Blizzard,” Weir said. “I was absolutely crushed.” But Andy Weir wound up doing just fine. Two decades later, he published a novel called The Martian, the film adaptation of which would star Matt Damon and earn more than $630 million worldwide.
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It’ll be ready when it’s ready.
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StarCraft essentially became the national sport of South Korea, where it sold 4.5 million copies—in a country with less than 50 million people.
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“My kids called themselves WoW orphans,” said Twain Martin. “You wanted to see Dad, you came to work.”
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“We were living the good life with EverQuest,” he said. “I’d say we got arrogant. We thought, ‘Oh my god this ride’s going to go on forever.’” Then he played the World of Warcraft beta. “It was like: ‘Ruh roh.’”
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“We’re FIFA. You guys are just the fucking soccer ball.”
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Within the next few years it would reach one hundred million—more players than any game Blizzard had ever made—and would
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“We had to think about: How do we do esports? How do we do monetization?”
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The company also declared it would stop reporting subscriptions “as there are other metrics that are better indicators of the overall Blizzard business performance.”
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2010: $850 million 2011: $496 million 2012: $716 million 2013: $376 million 2014: $756 million 2015: $561 million 2016: $1 billion
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Los Angeles Rams owner Stan Kroenke.
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Some may write “eSports,” but we will be having none of that here.
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“He’s the most inclusive, open, tolerant person I know,” said one senior woman at Blizzard. “But for reasons that are quite complicated, he was surrounded by bros.”