If we strip back the label, we find that feedback has both a past and a future. There’s a looking-back component (“here’s what I noticed”), and a looking-forward component (“here’s what you need to do”). The usual feedback labels don’t tell us much in either direction. So to clarify the feedback under the label we need to “be specific” about two things: (1) where the feedback is coming from, and (2) where the feedback is going.