Coaching is aimed at trying to help someone learn, grow, or change. The focus is on helping the person improve, whether it involves a skill, an idea, knowledge, a particular practice, or that person’s appearance or personality. In the realm of executive coaching, "coaching" is sometimes used as a term of art to describe a facilitative approach to learning, where the coachee sets the agenda. We include this, but use the word more generally to include mentoring or any other feedback that is intended to help someone grow.