April is in serious need of a pat on the back and a great big “I see all that you do for me.” What she got instead was coaching—ideas on how she could improve. The conversation hit her hard, leaving her feeling more invisible than ever. She wonders if she should quit. The problem wasn’t that Donald’s feedback was wrong or poorly delivered. His coaching was thoughtful and actually quite useful. April’s distress results from the cross-transaction: She wanted one thing and got another.