Summary: SOME KEY IDEAS “Feedback” is really three different things, with different purposes: Appreciation — motivates and encourages. Coaching — helps increase knowledge, skill, capability, growth, or raises feelings in the relationship. Evaluation — tells you where you stand, aligns expectations, and informs decision making. We need all three, but often talk at cross-purposes. Evaluation is the loudest and can drown out the other two. (And all coaching includes a bit of evaluation.) Be thoughtful about what you need and what you’re being offered, and get aligned.