This required her to have a detailed knowledge of the social media landscape, something she would not wish on any woman her age, or any man her age, or any person of any gender or age. Dozens of platforms with largely identical functionality served radically different populations with diverging cultures and use patterns, often overlapping the same users who switch personalities based on which app they have open. This dizzyingly complex landscape changed so quickly that it felt like trying to track the exact position of every locust in a swarm; entire online ecosystems seemed to appear
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