The role of short-term wins • Provide evidence that sacrifices are worth it: Wins greatly help justify the short-term costs involved. • Reward change agents with a pat on the back: After a lot of hard work, positive feedback builds morale and motivation. • Help fine-tune vision and strategies: Short-term wins give the guiding coalition concrete data on the viability of their ideas. • Undermine cynics and self-serving resisters: Clear improvements in performance make it difficult for people to block needed change. • Keep bosses on board: Provides those higher in the hierarchy with evidence that
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